The Toby Jaeger Blog
Rogue thoughts on entrepreneurship, business, and lifeLife: How to avoid jet lag
So several people have asked me to post about this since they wanted to know what I always call the jet lag secret. As a matter of fact I barely experience jet lag since I take several precautions when traveling through different time zones. A recent trip to China has proven to me that it works quite nicely. To clear up any confusions I want to say that it is probably not really possible to feel nothing at all but how I do things brings me quite close to it.
My assumptions:
- The mind is stronger than the body. If you can control your thoughts then you can control your body.
- Jet lag is 90% mind games.
- You are in charge of yourself.
- You are sitting relatively comfortable in your seat (remember John Wayne: no whining).
- You don’t hate flying.
So here are some recommendations:
- As soon as you sit in the plane set your clock to the time of the destination. Do this preferably before push-back so you can spend the time taxing to the runway staring at the new time and internalize it. This means that you tell yourself over and over what the new time is. This might creep the person next to you out but it will help you focus on what comes next.
- Once you have “understood” the new time act accordingly. If it is in the afternoon then the meal they are about to serve will be you dinner. Tell yourself that it is dinner and that you are going to sleep afterwards. A glass of wine might do the trick to get you in the right sleeping mood. (Drink responsibly – alcohol up there is much worse than on the ground). Plus, don’t forget to drink as much water as possible.
- Only sleep on eastbound travels. If you are flying against the sun (e.g. Europe to Asia or US to Europe) try to get as much sleep on the plane as possible. Buy a very comfy sleeping mask and good earplugs. Trying to fall asleep at least for a short time is very important for your body as it will make it easier to fight through the next day. Even if you only fall asleep for a very short time this will help you tremendously. The more you sleep on eastbound flights the better you will be able to perform in the next 2 days. If you are up for it you should get a business class or first class ticket.
- On westbound travels you should try to stay up throughout the whole flight. Keep yourself busy with movies, magazines, books, and whatever you can get your hands on. Going back in the galley to start a conversation with someone might also help to kill time. This has been more than interesting for me as the people you meet have great stories to tell. Flight attendants are also up for a nice talk as usually their job is rather uncommunicative. When you touch down stay up as late as you usually would. The last couple of hours are usually quite intense but very necessary to help you adjust as quickly as possible
- As soon as you arrive at your final destination start eating the next meal (e.g. if you arrive around morning hours eat breakfast). This is one of the most important points. The convince your body of the new time (you have looked at the watch a couple of more times) you have to give it something to work with. In this case its food and lots of water. Even if you don’t feel like eating at all bypass that feeling and chow down some food.
- Mentioned above is one more very, very, very, important point: drink lots and lots of water. Sitting in a plane for a long time will drain your body of any water in it and to make sure you feel well drink as much as you can.
- This might sound weird but as soon as you arrive at home or the hotel take a shower. This will not only make you feel better but will signal your body that its clean and ready now (this might be for going to bed or starting the day).
- In the coming days try to have the same routine as always. This means: regular meals, sleeping times as always, and lots of water. Also, try to look at any watch as often as possible.
I hope these small recommendations will help you on your next journey. Let me know if you have some additions or feedback.
Life: Beijing’s Starbucks, Malls, Real Estate, Kempinski, and Breast Enhancements
Having spent about a week in Beijing now I have come to like this city a lot. A thing that I have become increasingly aware of is that wherever I go it always feels good to have things that remind you of home or the things that you enjoy at home.
I am a huge coffee-lover and I enjoy my espresso wherever I can. I am not necessarily a huge fan of the chain but I want to thank Starbucks for “conquering” this country with its stores. Whether to fight jet lag or just to give you this boost in the morning Starbucks has never let me down. The quality is good and the complementary Wi-Fi lets me stay in touch with the world. It feels like walking into the Embassy…
Beijing Shopping Malls
Looking at all the other stores here I can also understand how Starbucks could grow this quickly here in China. Walking into an average upscale mall in Beijing will mostly yield the same result; You will be able to find anything from super upscale like Hermes, Burberry, Gucci, Prada, to more mainstream things like H&M, Jack Jones, Zara, etc. Interestingly the domestic brands seem to strongly orient themselves on the “Western” brands but without looking like cheap imitations. There are some very interesting clothing stores that are (apparently) Chinese but could actually also work in Europe. The “new” Chinese consumer seems to enjoy spending his money on these consumer products. Another indicator is the sheer size of the cosmetics departments in malls.
Housing and Construction
The developments here in Beijing reminded me of the things I saw in Brazil in 2008. I bet a lot has changed there as well since then. In Brazil it seemed that the first money people made went to consumer products, plastic surgery, cars, and apartments. 30-year-old women wearing braces was nothing rare or looked down upon. Pretty much all advertisement on TV was about cars, and most billboards in town were advertising newly built apartment complexes. The same can be found here. There are new apartment complexes everywhere and each and everyone is out doing themselves with the formulations of how great and life changing this building is going to be. These are some pictures from one of the new properties nearby.
I am wondering why they cut the words off like this? Is it to grab attention because its off or is it because someone thought you can just do it this way?
The Breasts (and eyes, and lips, and face, and teeth, and, and, and)
A proof for the fact that more and more people are coming into money is advertisement for enhancing surgery. Riding in a cab I found this wonderful ad for breast surgery. I find it very funny how nicely they put things in these ads.
Beijing Kempinski Lufthansa Center
On a different note I can only recommend a visit or stay in the Kempinsiki Hotel Beijing Lufthansa Center. It is simply a great spot for chilling out, recharging your batteries, getting great Illy coffee, and stable internet. The hotel is said to be one of the best in town and simply by walking in any doubts about this should be wiped away. In addition if you feel like having any German sausage, cheese, or bread the Kempi Deli will fulfill any of your culinary wishes. The deli serves anything German and I simply another great “Embassy” in a culinary sense. Apparently the place is also well received by the more affluent locals as the place was packed with Chinese people enjoying a Laugenbrezel with Kochschinken. Overall the place is fantastically decorated and now for Chinese New Year they have put up this enormous tree.
If you are planning to go to the Great Wall the Kempinski also has a fantastic resort called the “Commune by the Great Wall”. If you have a couple of minutes on your hand you should check out the website. The Resort is also featured in pretty much every guide.
Life: Beijing’s Beihai Park, Lonely Planet App, Cars
Yesterday we paid a visit to BeiHai Park located not far from the Forbidden city and Tiananmen Square. On our drive there we could see a lot of police cars (including some SWAT guys) standing around. This is nothing out of the ordinary but the number seemed higher than usual. On the way back we some official cars racing though rush hour. I guess some important person was on the move throughout that day.
Beihai Park is really a refuge in this super busy town. The entrance fee of just 15 Yuan (1.5 Euro) is absolutely worth it. You get access to the entire park, which is built around a huge lake, and all temples on park property. Since it was freezing cold in the past months the lake was still frozen completely. In summer time I was told the lake is filled with Lotus flowers and I can imagine how relaxing a walk must be there in summer.
Lonely Planet iPhone App Beijing

On this trip I used on of the Lonely Planet iPhone apps for the first time and due to the steep app price of 12.99 Euros my expectations were incredibly high. So far I can say that I am very happy with it and it has been giving me exactly the information I was looking for when I needed it.
The content seems to be the same as the print version. The GPS supported “around you” feature lets you see what interesting sights, restaurants, places, etc are close to you without using a data connection. At 10 Euros per MB (via T-Mobile Netherlands) I am quite happy about that. I will try some of the other city apps when I get there. Since the apps can be updated easily the content will also change with every new release of the print version.
Appshopper has more detailed information on this.
The Downsides
In contrast to these very nice experiences I had to realize that there are also some things here that really bug me. I have yet to find out if it is a cultural thing or a Beijing thing or just because I am a foreigner. On many occasions it seemed impossible to get even the easiest things done. Nothing is ever possible, nobody knows anything, and mostly with a big smile you will be told that the option or thing you are looking for does not exist only to find out a couple of minutes later that it is indeed possible and the usual routine. This happens everywhere from taxis over to restaurants, and even prestigious 5 star hotels. It seems to be common practice to send you to as many other people as possible to get your question answered. This reminded me of my army time where you would also have to go from office to office since everyone wanted to avoid having to work at all costs.
The Cars
Another thing that is quite sad but nonetheless massively amusing is the car brands that you can find here. This is a shot I took of a car that reminded me of the Tata Nano but the Logo looks more like Bentley. Other cars look just like their Western “counterpart”. In addition to that you can find many Western luxury cars here like the just-released BMW X6 or the Mercedes S600. Porsche Cayenne turbo seems to be a popular car too, as is the Audi A6 or A8. The last two seem to only sell as the Long-version, as the number of Audi A6L and A8L is just mind-blowing. Beijing resident and Dutch photographer Tom van Dillen captured this phenomenon as well and his pictures are really interesting.
Life: Celebrating Chinese New Year in Beijing
Two days after my arrival Chinese New Year celebrations started. The festivities start on the night of the 13th to the 14th of February. In essence it is the same as we have in Europe: lots of food, spending time with the family, launching some rockets and fireworks, and boiling up some wishes and resolutions for the future. Over here it seems that every Chinese feels the urge to spend a perceived half-year salary on fireworks. Between the high-rise apartment complexes the explosions of the firework are twice as loud and you never know from where the rockets are flying. Luckily this will go on for the next 14 days so we will have plenty of opportunities to enjoy it.
For New Years Eve we went to Tiananmen Square with the expectation to see something but nothing spectacular happened there. More spectacular was the cab ride home as it gave you a great impression of what is must feel like to drive through downtown Baghdad. While all kinds of things exploded left and right from us the cab driver carried on driving with a calming nonchalance.


Going through town is absolutely mind-blowing as you can see and experience the break-neck speed of development that everyone is talking about. This city of 15.5 million is simply one of the most fascinating things I have seen so far.
Life: First Impressions from Beijing
I just arrived in Beijing and I am a big fan of the city already. Here are some pics I took yesterday. More details will follow as soon as possible.
Technology: My favorite Blogs
The iPhone App post inspired me to share some of the blogs I read on a daily basis. At the opening of the academic year 2009/2010 at Maastricht University Dutch entrepreneur Marc van der Chijs said: “Dont read the news, read stuff from the source as it happens.” His statement made me think about the power one has in being up to date. Since technology and entrepreneurship are two fields that I like to be up to date.
Here are some of the blogs that I can only recommend reading:
Entrepreneurship
- Retire at 21 - Offers some very nice interviews with young tech entrepreneurs and a nice brag list of the top earners
- FastCompany - The online content is just as great as the magazine content and I like to use the feeds to forward stories that I found interesting.
- Young Entrepreneur – Great content for up and coming businesses from the perspective of young entrepreneurs and those who want o become such.
- Inc. – Another great magazine with terrific content to stay ahead of the business game.
Technology
- Scobelizer (Robert Scoble) – Best tech blog with a personal opinion touch. Robert’s content is always great and informative.
- Mashable – Just the greatest resources on social media developments, rumors, and trends. Also, I like the format and the writing style.
- Silicon Alley Insider – Great news resources to see what is going on at the “other side”. Very informative and often funny content.
- Wired – My favorite geek, gadget, and geniuses magazine. That is all.
People
- Marc van der Chijs – Marc is – among many things – the co-founder of China’s largest video portal. I really like how he is using Twitter and his Blog to keep people in the loop on what he does.
- Jason Calacanis – Jason is probably one of the most respected people in internet entrepreneurship. He is one super active internet entrepreneur and I like everything that he is involved in.
- Paul Graham – Paul is the co-founder of Y-Combinator, an incubator that has brought up more than 140 start-ups.
- Matt Mullenweg - Matt is the founder of WordPress and a true tech-startup idol of mine. The projects that he is involved in are awesome and inspiring.
The Software I Use
Most of the blogs I read through RSS feeds. My favorite prog here is NetNewsWire for Mac. I love the Google Reader sync ability so I can the exact same feeds on my iPhone and PC. The program works just fine on all three platforms.
Technology: My favorite iPhone Apps and iPhone websites
Inspired by German entrepreneur Kolja Hebenstreit’s Blog post on iPhone apps I too wanted to share some of the Apps and iPhone optimized websites I use on a daily basis and find very useful. His list comprises some very fine apps that I run on a daily basis, too.

Apps
Of course all the communication apps like Facebook, LinkedIn, Xing, and especially Skype fulfill their purpose. They don’t have any special features in my opinion but pose a quickly accessible alternative to the website. Most certainly none of them are a good “complete replacement”.
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If you work on a Mac I can only recommend using Things for both, the Mac and the iPhone. Syncing is done quickly and I never experienced any problems there. As long as you are in the same Wi-Fi you don’t even have to connect the device. The UI is clean and very intuitive. Managing tasks, projects, or tracking tasks that were assigned to others was never easier.
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When traveling by plane with Lufthansa there is nothing better that checking in via the Lufthansa Launcher. If you have a registered mileage account it will also let you check that. Most of the application involves iPhone optimized websites that are launched after pressing the respective button in the app. Check-in with seat selection and mobile boarding pass are some of the features that take the time-consuming hassles of air travel.
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For reading RSS feeds I use NetNewsWire (Pro). The app connects to your Google Reader profile and downloads all the feeds that are listed there. It is very convenient for checking stuff quickly but also for reading entire articles. I can also recommend the Pro version since the additional 3.99 Euros will take out all ads and stability is no problem.
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German Newspaper Handelsblatt has launched their new app and there I one distinctive feature that I just love about it. You can download all articles with the push of a button. This is great for reading the articles on the plane or other places where you don’t have a 3G network or Wi-Fi available.
iPhone-optimized Websites
As a German I praise our public channels ARD and ZDF every day. I am glad that we have them. The mobile version of Tagesschau, probably the most prominent and respected news broadcast, is just great in terms of content and usability.
Another great resources is offered by Harvard Business. The content is the same as on HarvardBusiness.org and everything is very nicely readable on the small screen, too.
More well researched and commented news are available through SPIEGEL Online. The mother website is by far the most visited news site in German and the mobile version makes most content viewable on the iPhone.
“Insiders Tip”
If you dont know these Apps just download them and explore their entire beauty: Dropbox (if you have one), MProfs (if you are interested in Marketing), ConAngel (if you go to events that use it), Tube Status (if you go to London frequently), and Airport Staus (Free) (if you travel in the US a lot).
What about you?
What do you think of the apps that I have listed here? Do you use them, too? What are your pros and cons? Which apps / websites can you recommend that make your life easier?
(Photo on top: Courtesy of Apple Inc.)
Conference: TEDx Berlin 2009
On the 30th of November 2009 I was one of the lucky ones to attend the first-ever TED-related event in Germany. TEDx Berlin was organized by German communication agency red onion around Stephan Balzer and took place at the Grand Hyatt in Berlin. Stephan Balzer was also the moderator of the event and did a great job guiding through the day. The location was also a great choice as it (apparently) offered all its services for free to the event and the layout of the hotel and its facilities supported the collaborative character of the event.
The event was organized meticulously and it was just a great pleasure to be guided through the day. The choice of speakers and their stories was phenomenal as the list was quite diverse, some talks were in a sense complementing, and the whole atmosphere was very stimulating.
The balance between talks and opportunities to talk to the speakers and other participants was excellent. Frequent coffee breaks and a very nice lunch gave everyone the opportunity to network.
My Favourite Talks
Till Behnke – The Web of Trust
Till Behnke’s presentation about the web or trust was another great example of how web technologies (being very intangible) can solve a very pressing and devastating issue like poverty or lack of access to resources (being very tangible). His website is achieving this through matching supply and demand. Mr. Behnke told the audience about his younger years when he made the transformation from an up and coming rugby player to corporate player to internet entrepreneur.
Having visited South Africa and having seen its beauty and foremost its devastating problems he decided to attempt to change something about it. He started off with organizing some volunteers for a housing project but was never quite satisfied since he could not find access to a larger lever that would really move things. When researching opportunities to raise money he was shocked by the amount on in-transparency in most charitable organizations. His project betterplace.org is giving people with lack of resources access to people with resources. They are “merely” matching people with projects to people with money and the desire to invest it in charitable projects. I enjoyed his presentation a lot since the level of energy was very high. Till Behnke was not really talking just about a problem but more a problem that he made his own. The level of pure passion to talk about this topic was very inspiring.
Ralf Schmerberg – Who is Independent in the 21st Century?
What I liked especially about Mr. Schmerberg’s talk was that he showed some vulnerability and shared some very personal thoughts. He talked extensively about his “past” life in which he was part of a corporate machine that he started to hate more and more. Finally, he broke out of it and changed the direction of his life. Instead of using his energy to promote and sell products in large amounts he dedicated more and more of his time to “independent” (film) projects.
An interesting approach that his projects take is to not pay anything. According to Mr. Schmerberg this works out perfectly. The idea is simple: They don’t pay themselves, external service providers, and they also not sell their movies. He made the comparison of what would have happened if they tried to sell their latest documentary. Had they tried the traditional channels he claimed that they might have sold 50k copies of the film but instead they made it available online and had 4m views in a very short time. Overall, Mr. Schmerberg’s message was to really think about how independent you are from people, money, ideologies, and preconceived opinions.
Peter Eigen – Grand Corruption & Petty Corruption – Fighting them Through Civil Society
Mr. Eigen was the most inspiring speaker of the day for me personally. Having worked for the World Bank Mr. Eigen told stories about facing grand corruption and his deep desire to stop it. In other words he said that corruption is in many developing places the root of all evil and rather culminates problems than to solve them. He named corruption as prime reason for poverty since corruption creates inefficient and economically unjustifiable situations.
He founded Transparency International with this dilemma in mind and formed the hypothesis that corruption could only be fought through the formation of a civil society. Mr. Eigen went on to explain this: The backbone of the idea is that corruption is criminalized (in many developed nations this is apparently still not the case) and society itself is the driving force behind an enforcement. In other words corruption becomes socially unacceptable and is not tolerated at all by the citizens. This is especially important in developing nations as this would prevent waste of public money.
One of the most remarkable things about Mr. Eigen’s talk was that he spoke from decades of experience. His service in the World Bank gave him a great look and perspective from the inside that he generously shared with the audience. Also his level of passion for the topic and clarity with which he presented made is a pure pleasure to listen to him.
My Favourite Video
One rule a TEDx event has to apply is to show a certain amount of videos of the “real” TED conference in Monterrey. The team of TEDx Berlin presented a great choice of videos: David Logan’s “Tribal Leadership”, Pattie Maes’ “The 6th Sense”, and “Hans Rosling’s “The Best Stats You’ve Ever Seen”. I knew Hans Rosling’s and Pattie Maes’ talk already and they are more than a must-watch.
The talk given by David Logan is very inspiring and fascinating since he shows how our society (or better: all societies around the globe) actually work like tribes. His main point is that we all live and work in tribes and that we are part of many tribes.
You can find the video here: David Logan on Tribal Leadership
(At this moment TEDx Berlin has not yet published any pictures or videos – I will add them when they come online eventually.)
So would you go again?
It was the very first TEDx in Germany and I will try to attend all the upcoming TEDx events near me. The level of inspiration is overwhelming and I can only recommend it to anyone who is interested beyond whatever it is they are doing. Luckily, the organizers announced that in about 6 months they will try to realize TEDx Hamburg which I will try to be a part of as well. Thank you for the great event!






























